Sony has launched new Blu-ray player BDP-S350. This player is Profile 2.0 compliant with support for BonusView, picture in picture, and firmware that enables you BD-Live. Of course there is full 1080p output, 7.1-channel Dolby TrueHD / DTS-HD Master Audio support and a promise to suck down 21% less power in playback compared to the BDP-S300. Available right now in Sony Style stores for $400 dollars.